“To promote your startup is a task in itself. It is a long process with a slow outcome if followed properly and regularly will bring extraordinary upshot.”
You have to follow your target audience to promote your startup. You need to promote your content like your life depends on it. You need to list your product features lightheartedly. You have to build a blog list with useful content. Your work as a team of content writers, marketers and, a strategist together proves to be the best in startups. Post your content with motivational quotes about life. Always maintain the 80/20 ratio in your blogs. i.e. 80% for your target audience and 20% about your product. Do your best to convert your visitors- no matter whether it is e-mail list, messenger list or a free trial for your product. Tune your content to be entertaining, fun and light-hearted because this is the reason people use social media for.
Make how-to guides for your users. Use your social media posts appropriately for promotion. Use branded e-mails or newsletters. Add customer testimonials, they are really important. Put success stories on your website. Gather data about your customers so that you can customize your content like e-mail segmentation, lead qualification and, many others. Get featured in maximum review sites as possible.
Focus on getting a new customer every day. Ask some customers who are interested in the idea if they won’t mind providing feedback. Nobody can help you more than your customers, ask them what they want from an app or website. Find out people talking about your product to give you more legitimacy.
“The worst thing to happen is no one writes about you. At the end of the day, you want people to care.
-Tim Sae Koo founder of Tint
Always remember that social media proofs become instantly credible to a new visitor. Not all your initial ideas about your startup will ever be correct. You need to dig through them to find the gems. You’ll get all the answers by experimenting. You need to do good research on your company’s competition. After determining who is your established competitor, search for the press that mentions them. Then comes the next step, when you find an article which features them, find out the author and proceed. People value knowledge not marketing. You can also gain brand awareness through facebook ads. The most crucial step is to focus on your customers and add value to your brand.
To post your brand with positive attitude quotes is the most trending option for any startup.
MUCH POWER AND BEST WISHES TO YOU